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Performance & Campaigns

Paid social, digital media and CRM campaigns, planned, coordinated and optimised across European markets.

I work where brand, performance and retail partnerships meet, so every campaign stays true to your positioning and is measured against clear KPIs.

What's included

From strategy to reporting, I can run your campaigns end-to-end or join your team as an EU campaigns lead.

Campaign Strategy

Objectives, audiences, channel mix, budget split and a campaign calendar aligned with your brand and retail moments.

a person's hand on a piece of paper next to a bunch of colored
a person's hand on a piece of paper next to a bunch of colored
Paid Social & Media

Setup, coordination and optimisation of paid social and digital media campaigns, working with agencies and local teams across markets.

Email and CRM journeys, KPI dashboards and post-campaign analysis that show what worked and what to improve next.

CRM & Reporting
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person using both laptop and smartphone
white and pink digital device
white and pink digital device

Experience

Campaign leadership for global brands.

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Two women with shopping bags on a sidewalk
Tory Burch, EU & Middle East

As EU Digital Marketing & Campaigns Lead, I work on digital strategy and campaign execution across paid social, digital media and CRM, at the intersection of brand, performance and retail partnerships.

How I work

A simple, transparent process from brief to report, across one market or many.

01 Brief & KPIs

02 Plan & set up

03 Launch & optimise

04 Report & learn

We agree on objectives, audiences, markets and the KPIs that define success, before any budget is spent.

I build the media plan, briefs and tracking, and align agencies and local teams across markets.

Campaigns go live with weekly monitoring, A/B tests on creatives and audiences, and budget shifts towards what performs.

Clear reports on results versus KPIs, with learnings and recommendations for the next campaign.

Q&A

Let's plan your next campaign

Tell me about your next launch, season or market. I will reply with the next steps.

Prefer to talk? Book a free 30-min intro call

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