Consumer & Market Insights

Market research and data analysis that turn consumer behaviour into clear business decisions, for brands across Europe.

I help brands understand who their consumers are, why they buy and where the market is heading. Every project combines qualitative and quantitative research with retail and sales data, so each recommendation is backed by evidence.

What you get: ad hoc studies (surveys, interviews, focus groups), retail and sell-out data analysis, competitor and category reviews, consumer segmentation and personas, plus dashboards and insight decks your team can act on.

people sitting down near table with assorted laptop computers

Consumer Behaviour Research

Surveys, interviews and focus groups that reveal motivations, barriers and buying journeys, grounded in marketing psychology.

Retail Data & Dashboards

Sell-out, market share and category analysis across European markets, turned into clear dashboards and insight decks.

Book a free 30-min call

How I work

A clear four-step process that turns complex consumer behaviour into confident business decisions.

Brief & objectives

Research design

Fieldwork & analysis

Insights & next steps

I clarify the business question, the target audience and the decisions the research must support.

I choose the right mix of methods, from surveys and interviews to retail data, and build the research tools.

I run fieldwork across your target markets and analyse the results, looking for the behaviour behind the numbers.

You get clear findings, priorities and practical next steps, in a deck or dashboard your team can use.

Insights for global brands

For the past years I have turned data into decisions for global brands, combining retail data, ad hoc research and a solid academic background in marketing psychology and consumer behaviour.