Tailored Training Programs
Professional courses built around your skills and goals.
Basic courses
Essentials of digital marketing, social media and web, with practical exercises. For beginners, junior marketers and small businesses.
Level: beginner · Duration: 4-8 hours · Online or on-site
Advanced courses
Data analytics, consumer insights, performance campaigns and AI for marketing, through real case studies. For experienced professionals and teams.
Level: intermediate-advanced · Duration: 1-2 days
A program built around you: needs assessment, tailored content and 1-to-1 or team coaching on your real projects.
Level: any · Duration: flexible, from 2 hours
Personalized training
Training Course Topics
Practical courses in digital marketing, data and AI for companies, teams and universities. Online or on-site, in English, Italian or Spanish.
Digital Marketing
Master campaign planning, multichannel execution and measurement: set KPIs, pick the right channels and optimize your budget. For marketing teams and SMEs.
Duration: 8 hours (2 half-days) · Course
Web Optimization Techniques
Boost performance, user experience and SEO with a hands-on audit of your own site: Core Web Vitals, on-page SEO and visibility in AI search.
Duration: 8 hours (1 day) · Hands-on workshop
Digital Transformation
How digital tools reshape business models and operations: assess your digital maturity, spot quick wins and build a realistic innovation roadmap.
Duration: 8 hours (1 day) · Workshop, online or on-site
Digital Customer Management: Data, Insights & Analytics
Collect, interpret and activate customer data to guide decisions - from surveys and retail data to dashboards and actionable insights.
Duration: 8 hours (2 half-days) · Course
Tech Future Vision
Stay ahead on AI, automation and new consumer behaviours, and learn how to future-proof your business.
Duration: 2-4 hours · Talk or workshop
Content Strategy & Digital PR
Create digital communication plans, build brand authority through storytelling and press outreach. You leave with a ready-to-use content plan.
Duration: 8 hours (1 day) · Workshop
AI, Change & Project Management
Executive masterclasses led by Andrea Santoni, digital transformation executive with 25+ years in financial services, consulting and manufacturing. Real case studies, an applied project and a certificate.
Book: Il Project Manager Aumentato · LinkedIn profile
AI Change Management
Lead the human side of AI adoption: assess readiness, build AI literacy and new ways of working, then scale from pilot with clear roles and metrics. For HR and transformation leaders.
Duration: 4 hours (4 modules) · 30-day adoption plan
AI-Augmented Project Management
Use AI across the whole project lifecycle: planning, risk analysis, reporting and stakeholder communication, with human judgment still in charge. Templates and prompts included.
Duration: 6 hours (4 modules) · Certificate included
Shadow AI & Decision Governance
AI already shapes your decisions, often unseen. Learn to trace where AI enters a decision, keep accountability clear and design one proportionate safeguard. For executives, boards and risk teams.
Duration: 4 hours (4 modules) · Applied project on a real decision
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